Madden NFL 11 will be featuring a new statistic, and it will be sponsored by Old Spice.

Called “Swagger,” it appears to measure a player’s ability to come through in big moments. It first appeared in a leaked image on EA’s official forums. It popped up again in EA’s official rankings for the New York Jets, with cornerback Darrelle Revis getting the highest Swagger rating at 97.

Back in January, Old Spice posted their own “Swagger Rangings,” putting the Indianapolis Colts at #1. Considerations included red zone performance, fourth down conversions and merchandize sales. Those same considerations will likely play a role in the game as well.